The importance of authenticity – who are you building for?

Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers. -Seth Godin Leave it to Seth to give it to us straight. As a copy and content writer, when I’m hired to build a site for someone, I… Read More

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Blogging for goldfish: how to appeal to an 8-second attention span

According to a recent study, humans now have a shorter attention span than goldfish.  Marketers were already challenged to stand out in an industry over-saturated with information, and now they have only 8 seconds to do so. Most people reading this are actually skimming it.  They’re looking for the parts that are relevant to them, wondering, “how can this benefit… Read More

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