The importance of authenticity – who are you building for?

Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers. -Seth Godin Leave it to Seth to give it to us straight. As a copy and content writer, when I’m hired to build a site for someone, I… Read More

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8 bloggers who are pros at connecting with their audience

It seems like everyone has a blog these days, from pets to infants to Ugly Renaissance Babies . So what are the key features of a blog that stands out? No matter what people are blogging about, success boils down to their ability to connect with their audience, and the following eight bloggers have it down to a science.… Read More

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How to write a great blog post on a topic you know nothing about

A few years ago I turned down a freelance job writing for a video game company, because I didn’t know enough about the topic to write an educated blog about it. As you’d suspect, that turned out to be a huge mistake, and the person who got the position became a permanent in-house writer for this very lucrative company. Writing about… Read More

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Blogging for goldfish: how to appeal to an 8-second attention span

According to a recent study, humans now have a shorter attention span than goldfish.  Marketers were already challenged to stand out in an industry over-saturated with information, and now they have only 8 seconds to do so. Most people reading this are actually skimming it.  They’re looking for the parts that are relevant to them, wondering, “how can this benefit… Read More

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