It seems like everyone has a blog these days, from pets to infants to Ugly Renaissance Babies . So what are the key features of a blog that stands out? No matter what people are blogging about, success boils down to their ability to connect with their audience, and the following eight bloggers have it down to a science. They've found the perfect voice to inspire their readers to give a damn, and to keep coming back for more.
She's tattooed, bad ass, and all about that radical self-love! She is out to help other women fall in love with themselves. She has a great about page, where she describes herself as "believing in the colour pink, spelling things the British way, the transformative power of dressing up, and celebrating life every single day." She connects with her audience by being honest about her past eating disorder and inner turmoil, and we believe her because she's just like us - only way cooler.
Matt Karsten has been traveling the world for the past 6 years, taking stunning photographs and describing each adventure in (sometimes painful). His goal is to show us "how to travel the world, to seek experiences over possessions, and open your mind to new possibilities." He connects with his audience by reminding us that he was just like us once, and he's still just a normal guy doing extraordinary things. Plus, he's fulfilling our bucket list without us, which inspires us to travel more!
Talk about connecting with their audience! Josh and Jill Stanton are the masterminds behind "Screw," and they invite us to, "sit back, relax, grab a glass of something (preferably alcoholic) and let us talk about ourselves in a totally non-third person way." They are sassy, totally down to earth, and make us want to quit our day jobs. What more could you want? They also have a FB Group, which is overflowing with helpful people. These people are connectivity masters.
Brittany and Scott sold everything they owned in 2010 and set off for a life less ordinary on their sailboat. A year later they found out they were pregnant, but that didn't stop them. Then in 2013 they got pregnant again, this time with twins. You think that put an end to their wanderlust? Nope. This family had three kids under three, and were living in quarters the size of a taco truck. Brittany is the primary writer, and she connects with her audience by keeping it real, and vividly describing their incredibly fascinating life.
No list of blogs who engage their readers would be complete without Hyperbole and a Half. It's just...so good. Allie Brosh is the blogger and artist (a term we and she would use lightly), and she is the mastermind behind the internet storytelling comic (and this FAQ page, which is also a riot). Allie's piece on Depression was her introduction to the real world, where she connected with people (or they with her) on a deep, deep level, and the rest was history. Bill Gates even reviewed her book.
We can't really talk about awesome bloggers without mentioning the master blogger and marketing king. Seth has a style that is so effective, making it almost impossible to not run out and change the world. He blogs a lot, sometimes just daily inspirational quips to get you thinking, sometimes diatribes that seem totally out of left field but only because they work. Seth is a powerhouse of creativity, having published 17 books in what feels like a minute, and he makes you feel like you can do absolutely anything.
7. The Bloggess
This chick is hilarious in a deadpan, sarcastic way that will appeal to the dark humorist in you. With a cat named Hunter S. Thomcat and a dog called Dorothy Barker, The Bloggess is "Like Mother Teresa, only better." She has received many awards, and her subsequent books have both spent time on the NYT's best-seller list. Authored by Jenny Lawson, the Bloggess reminds us that life can be tragic, beautiful, and downright hilarious.
I have to admit, I couldn't find a way to sum up how Tim Ferriss (the author of the 4-Hour Work Week) connects with his audience, but every time I went back to search for a concrete answer, I ended up happily distracted for a minimum of 45 minutes. The guy is just interesting, and has such a wildly full life it keeps you engaged the whole time. Read it. Be inspired. Change your life.
Destin Sandlin's Smarter Every Day is actually a YouTube vlog, but it deserves honorable mention for connecting with its audience and educating them in the process. Sandlin is a engineer who is fascinated with the way things work (especially flight and space). Each segment is experimental, educational, and pretty damn funny, so go watch him "teach science by blowing things up."
Standing out among the crowd isn't an impossible feat. Just remember to be honest, be real, and always be your badass self.
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