Christmas is a month away, and whether that fills you with holiday cheer or abject terror, it’s a great time to think about ways to improve your business in the new year. Time is money, so why not automate as much as possible and focus on more important things (like hot toddies)?
There are thousands of marketing tools that can help you improve efficiency and draw in more business, but how do you sort through all of them? Some are certainly superior to others, so we’ve compiled a simplified list to make your decision easier. Save yourself time and stress this December, and check out these 10 marketing tools to buy yourself for Christmas.
Canva is an extremely user friendly graphic design program, which allows you to create beautiful custom graphics, presentations and images. They have a robust free program, but for $12.95 a month you gain access to tons of features, from unlimited photo and design storage, to collaboration options for up to 50 team members. Don’t let your lack of graphic design skills stop you from creating amazing marketing graphics. I use Canva for newsletters and putting my logo on everything.
Talk about simple. Hootsuite lets you manage all your social media marketing in one place. When you see an article you like, simply add it to your dashboard and it will automatically schedule it for resharing. You can also create schedules for your original content to go out to all the major social media players in a timely fashion, all from one dashboard, which makes you look incredibly on your game. It’s a one-stop shop for social media sharing.
Unbounce lets users create, launch and test custom landing pages, and it measures incoming traffic and conversion rates. It’s very user-friendly, and you don’t have to be a coding or html guru to use it. Quickly create your landing page using one of their templates, (they have a mobile-friendly page as well), and let Unbounce do the rest.
Content is king, and Buzzsumo allows you to see what your audience is really interested in, and how best to connect with them. You can type in your keywords, or search different categories to see how many times those words have been shared on social media. Buzzsumo lets you reach your audience quicker and more accurately and really gives you an in-depth look at how your content is translating in the real world (not just in your head).
84% of customers trust recommendations from friends and family. That’s kind of a big deal. Word of mouth is where it’s at, so give people the chance to talk about your business! ReferralRock is an easy-to-use referral program that makes it simple for people to refer your company through incentives, personalized links and social media sharing. It also provides widgets and pop up windows so people can clearly and easily refer you. Basically, it makes it simpler for the 50% of people who would refer you, but haven’t.
Never ask “what time works for you?” again. Acuity is an online appointment scheduling software that lets clients view your availability in real-time, and self-book their own appointments. It allows you to set up several calendars and has a ton of options for selecting free or busy times, and even has great rescheduling options. Acuity integrates nicely with Google Calendar, and the best part is you can embed the calendar directly onto your website, so your clients can book seamlessly and instantly.
Mention lets you keep an eye on what people are saying about you, and your competition, in real time, allowing you to be an active participant in the conversation. They’re going to talk about you anyway, so you might as well have a say! Easy social media integrations let you monitor and reply from one dashboard, to increase brand awareness and maintain a positive reputation as a responsive, concerned business leader. Additionally, Mention shows you the most influential voices in your market, so you know who to connect with to make valuable relationships on social media.
Moz lets you compare how your website rankings compare with your competitors, so you can make effective changes to get to the top. They’ll analyze your website’s errors, crawl rates, broken links, pages, and anything else that’s getting in the way of becoming the Grand Poobah . They also research and find SEO improvement opportunities, and compare competitive metrics such as domain authority. Once you figure out why your page isn’t ranking as well as your competitors, you can make strategic changes to rank higher on Google search results.
Every business owner worth their salt uses Google Analytics. It can be a little daunting, but Moz (another great resource they offer) has a Absolute Beginners Guide to Google Analytics, which walks you through the process. Google analytics allows you to dig into who your visitors are, where they come from, what they do on your site (including an awesome realtime stats watch), and what keywords they’re searching for. It’s an essential tool to broaden your online presence and drive traffic to your site.
Kissmetrics takes your analytics a step further. It tells you where your customers go once they’ve hit your page, and where you lose them. It lets you track and analyze viewer’s behavior, so you can optimize every interaction with them, for ultimate conversion and retention. Kissmetrics is an essential tool for understanding and improving on your marketing funnel.
Want to learn more? Book a consultation to discuss how Copy Snobs can help you create concise, persuasive copy to clearly communicate your company’s benefits to your target clients. Copy Snobs – Raising the bar on copy and content writing.